Hi, I’m Mide

I’m a content strategist and creator with 10+ years of experience turning complex products, ideas, and information into content people can actually understand, use, and connect with.

I work across the content spectrum, from UX and product content to websites, email, social media, video, and SEO. Whether the goal is helping a user complete a task, making a product easier to understand, or bringing more people to it, I start with the same question: what does the audience need, and what does the business need to achieve?

Then I build the content strategy to connect the two.

Featured Works

MBC Career Services: Building an Engaged Career Community Through Content

Content Strategy · Audience Growth · Social Media · Content Planning · Analytics · Community Building

MBC Career Services is a digital career platform supporting job seekers with career guidance, remote-work resources, and practical tools for navigating a changing world of work.

I developed and executed a content strategy designed to build audience connection and community. The work combined editorial planning, social storytelling, audience engagement, and performance insights to create content that was useful, relatable, and responsive to audience needs.

»»» See Full Case Study

TarraBiz: Building a Content Strategy for a B2B SaaS Product

Content Strategy · Audience Research · SEO · Web · Social · Email

TarraBiz is a B2B SaaS platform that helps service-based businesses streamline their operations, from managing calendars and scheduling meetings to tracking payments and monitoring business inflows and outflows.

As a Content Strategist within the marketing team, I was responsible for developing a content strategy that helped potential customers understand the value of the product, discover it through search, and move from awareness to consideration.

»»» See Full Case Study

My Process

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Understand

    Get to know the audience, product, and business goals.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Strategize

    Turn insights into a clear content strategy and plan.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Create

    Develop purposeful content that connects with the right audience.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Learn and Refine

    Use performance data and audience feedback to make the strategy better.